𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 also known as multi-level marketing (MLM), is a business model where a company sells products or services through a network of independent distributors. These distributors earn income through direct sales of the products and by recruiting new distributors into their network , earning commissions on the sales made by those they've recruited, as well as by the recruits of their recruits, and so on, typically through multiple levels.

One of the key features of network marketing is its emphasis on building relationships and leveraging personal networks to sell products or services. Distributors often rely on word-of-mouth marketing and personal recommendations to promote the products, making it a more personal and relational approach to sales compared to traditional retail.

Advocates of network marketing highlight several benefits of the model. It offers individuals the opportunity to start their own business with relatively low upfront costs and without the need for extensive business experience or education. Distributors have flexibility in how they manage their business, including setting their own schedules and working from home.

Additionally, network marketing can provide individuals with the potential for significant earning opportunities. As distributors build their networks and recruit new members, they have the potential to earn commissions on a growing number of sales. Successful distributors can achieve passive income streams as they earn commissions from the sales efforts of their downline organization.

However, network marketing is not without its controversies and criticisms. Critics often point to concerns about the sustainability of the business model, with some likening it to a pyramid scheme. They argue that the emphasis on recruiting new distributors can lead to a focus on recruitment rather than product sales, potentially resulting in financial losses for those at the bottom of the network.

Furthermore, some network marketing companies have faced legal scrutiny for deceptive practices or misleading claims about their products or income potential. As with any business opportunity, it's essential individuals for considering involvement in network marketing to thoroughly research the company and its products, understand the compensation plan, and carefully consider the risks and rewards before getting involved